Client: Matthew Shepard Foundation

Project: Concert logo and VIP invitation

The Details: The Matthew Shepard Foundation sponsors an annual benefit concert of Broadway performers in New York City. While the Foundation itself already has a logo, they needed something light and fun to use as a logo for the concert. They wanted something that would help to brand the concert, since they have plans to expand the event to other cities around the country. Shown at left is the cover of the invitation that went to 300 VIPs.

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